What Are Tracking Pixels and Cookies? A Beginner’s Guide to Retargeting Ads

If you’ve ever browsed a website and later saw an ad for the same product elsewhere online, you’ve experienced retargeting. At the heart of this strategy are tracking pixels and cookies.

  • Tracking pixels are small pieces of code added to a website that gather data about visitors. They track behaviors such as page visits, clicks, and time spent on specific pages.
  • Cookies are tiny data files stored on a user’s browser, helping websites "remember" their activities and preferences.

Together, these tools enable businesses to serve highly personalized ads to users who’ve already shown interest. For example, if a customer adds a product to their cart but doesn’t complete the purchase, tracking pixels and cookies allow you to display ads reminding them to return and buy.

Using retargeting ads powered by tracking pixels and cookies is one of the most effective ways to re-engage warm leads and increase conversions.

Ready to elevate your marketing? Partner with Rohring Results, the Bradenton Digital Marketing Agency, to create and manage powerful retargeting campaigns that drive results.

Location: 1201 6th Ave W #100, Bradenton, FL 34205, USA

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